A|X Celebration With Campaign Star Yifeng Li


To celebrate its spring-summer 2018 selfie campaign starring DJ Martin Garrix and actor Li Yifeng, Armani Exchange hosted a private cocktail party in Beijing on September 24th, 2017. To represent the youthful spirit of the new season, ARP Creative arranged model and DJ Aida to present the wears, interact with the props, and most importantly play a good set for the celebration.  Objects–such as a tyre, a stamp and the silhouette of a heart–are magnified and distorted, as though through the lens of a camera taking a selfie.


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