The Audi Digital Retail Study was a unique project to kick start ARP Creative’s 2015. Audi is a leader in its field, so it’s no surprise that it is changing its role as a traditional dealership to a digital retailer of the future.
In order to launch Audi’s new concept, we brought together innovators in their field to conduct a creative workshop and panel talks.
8 KOLs including:
participated in a two-day workshop. Each day saw different missions and topics: from onsite research to future car retail pitching. With leading voices of different experiences and backgrounds, ARP Creative helped Audi explore the future of retail.