Mr&Mrs Italy “Love Beats”

Mr. and Mrs. Italy was founded in 2007 in Milan and is known particularly for its parkas lined with fur detailing. The brand features men’s and women’s ready-to-wear clothing and accessories, including collections of unique and expensive footwear that often features fur accents. On September 6th, Mr&Mrs Italy opened a pop-up store at SKP in Beijing and launched the Mr&Mrs Italy x SKP “Love Beats” collection. ARP Creative created a special interactive experience for the opening day. After guests do a 10 seconds heartbeat test, Dj will play a track with the same BPM. If guests follow the Mr&Mrs Italy official wechat, send a message with their heartbeat figure, they will receive the track.

Client: Mr&Mrs Italy

Music production

Heartbeat matching music share development

DJ:Aida

Video:

Mr&Mrs Italy “Love Beats”


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