Mr. and Mrs. Italy was founded in 2007 in Milan and is known particularly for its parkas lined with fur detailing. The brand features men’s and women’s ready-to-wear clothing and accessories, including collections of unique and expensive footwear that often features fur accents. On September 6th, Mr&Mrs Italy opened a pop-up store at SKP in Beijing and launched the Mr&Mrs Italy x SKP “Love Beats” collection. ARP Creative created a special interactive experience for the opening day. After guests do a 10 seconds heartbeat test, Dj will play a track with the same BPM. If guests follow the Mr&Mrs Italy official wechat, send a message with their heartbeat figure, they will receive the track.

Client: Mr&Mrs Italy

Music production

Heartbeat matching music share development

DJ：Aida

Video：

Mr&Mrs Italy “Love Beats”