FILA Jagger Nocturnal Launch Video & Event


Following the success of FILA FUSION, JAGGER NOCTURNAL (night trip tiger) shoe is launched. The highlight of this shoe is the use of special luminous paint leather shoes, while the nocturnal elements into the logo of the ball sole and shoelace, so that the shoe in the body is like a tiger waiting for the night moves. When it gets into the dark, it immediately turns into a green Beast of light showing the mysterious and modern beauty of the wilderness.

ARP Creative produced the commercial for JAGGER NOCTURNAL featuring Yao Mingming from UNINE, DJ Sun Meng, and street dancers. We translated the product’s beauty and myth with light and shadow.

On October 26, FILA FUSION opened a new store at Henderson Metropolitan Mall and “Jagger Nocturnal” limited edition was released for sale. We brought all the artists from the promo video and burnt the long queue with a live show!

Client: FILA



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