Future is here. NIO, as the first electric automobile brand launches products on market, NIO DAY 2017 hosted on December 16 was no doubt successful. As many media and attendance commented, ‘This is the best car launch this year.’

For this project executed by ACC, ARP Creative was horned to also play a quite important role: we did video production for product launch sessions, and most importantly we booked the highlight of this event – IMAGINE DRAGONS!

Event Video:

Promo Video